With an almost 30-year career in real estate, no one could call Patty McCracken of RE/MAX Pearland-Space Center new to the business – except perhaps herself. “I had always been the owner, the boss. But eventually, I wanted to get out there and experience this business from the agent’s side,” says McCracken, who has been a top producer each year since joined RE/MAX and member of the Platinum club every year since 2002.
“When I joined RE/MAX, I was honestly terrified. This was the biggest company in the industry and the freedom and independence it provides actually intimidated me. Now, those very characteristics of the RE/MAX® business model have become cornerstones of my success.”
Specializing in residential luxury homes, Patty invests heavily in marketing herself. “All of my clients are referrals. I follow the RE/MAX® approach when it comes to my image and reputation. All my marketing materials and photographs are produced professionally,” notes McCracken. “We also utilize the highest quality technology to create virtual tours for our listings.”
“Maintaining success is about constantly investing in life-long learning. RE/MAX offers amazing programs and opportunities to help tweak your performance and keep you on top of your game,” McCracken adds. Patty certainly hasn’t let success make her complacent. In November, she and her daughter, a RE/MAX agent based in Sugar Land, took part in a seminar led by renowned motivational speaker Richard Robbins.
“With her extreme dedication to clients, Patty is all action, always going that extra mile, constantly getting her second wind, consistently going over and above the call of duty. There’s nothing that she can’t and won’t do to get the job done,” says Richard of Patty’s performance.
“I believe it takes a strong commitment to your clients in order to succeed,” says Patty. “My business is my life and life is good.”
Contact Patty McCracken and RE/MAX Pearland - Space Center by calling 281 485-3200 or visiting PattyMcCracken.com
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